privacy policy

about this policy

Atlas is a product of Bella App Pty Ltd ("we", "us", "our"). Atlas is a beauty-review community where you can rate products, write reviews, and connect with other members. This policy explains what personal information Atlas collects, why we collect it, and what rights you have over it.

what we collect

• Account details: your mobile phone number (used to send you a one-time verification code by SMS at sign-up and sign-in), the name and birthday you give us during onboarding, the city or region you tell us you are in, and a profile photo if you upload one.
• Beauty profile: the answers you give to the beauty-profile questions (skin type, skin tone, eye colour, hair type, age range, concerns), along with the visibility setting you choose for each one.
• Posts and reviews: the text, product tags, brand mentions, and photos you publish, plus your reactions, comments, bookmarks, and saved products.
• Technical data: basic device information, app version, and crash reports needed to keep the app stable.
• Analytics: anonymous usage events that help us understand which features people use and where they get stuck.

why we collect it

• To create and operate your Atlas account.
• To show your posts, comments, and beauty profile to other Atlas members in the way you have asked us to (your visibility toggles control this).
• To verify you are the person signing in (we send a one-time code to your phone).
• To improve the product and fix bugs.

text messages (SMS)

Atlas uses your mobile number to send you a one-time verification code by SMS. You request that code yourself: during sign-up or sign-in you enter your mobile number and tap Continue, on a screen that tells you we’ll text you a code to confirm it’s you. We only send a message after you take that step. This is how we confirm you are the person signing in — we do not use SMS for marketing, promotions, or advertising, and we do not add you to any recurring message programme.

We do not share your mobile number. Mobile information collected for SMS is never sold, rented, or shared with third parties or affiliates for marketing or promotional purposes. No mobile information is shared with third parties for their own marketing. The only third party that receives your number is our SMS delivery provider, Twilio, which transmits the verification message on our behalf and is contractually prohibited from using it for any other purpose. This restriction also applies to any data sharing exclusions listed elsewhere in this policy.

Message frequency. You receive an SMS only when you request one — typically one message each time you sign in or verify a new device. We do not send recurring, scheduled, or bulk messages.

Message and data rates may apply. Standard message and data rates from your mobile carrier may apply to messages you receive from Atlas. Atlas does not charge you for verification messages.

Help and opting out. For help with verification messages, email us at hello@atlasbeauty.au. Because SMS verification is how we secure your account, opting out of these messages means you can no longer sign in — to stop receiving them entirely, delete your Atlas account from inside the app (profile → delete account). Carriers may not be able to deliver messages in all areas, and delivery is not guaranteed.

where it is stored

Your data is stored on secure servers operated by Bella App Pty Ltd or our infrastructure providers. We use reasonable technical and organisational measures to protect it from unauthorised access, loss, or misuse.

who can see it

• Other Atlas members can see your public profile, your posts and comments, your reactions and ratings, and any beauty-profile fields you have set to public.
• Service providers (for example, our hosting, analytics, crash-reporting, and SMS delivery providers) process data on our behalf under confidentiality obligations. We do not sell your personal information, and we do not share mobile numbers with third parties or affiliates for marketing or promotional purposes.
• We may disclose information if required by law, or to protect Atlas, our members, or the public.

your rights

• You can delete your account and all associated content from inside the app (profile → log out / delete account). Deletion is permanent.
• You can edit or remove individual posts and reviews from inside the app.
• You can request a copy of the personal data we hold about you by emailing us.
• You can withdraw consent to non-essential analytics by emailing us.

age requirement

Atlas is for people aged 16 and over. We do not knowingly collect personal information from anyone under 16. If you believe a child has signed up, please contact us and we will remove the account.

changes to this policy

We may update this policy from time to time. If we make a material change, we will notify you inside the app or by another reasonable means before the change takes effect.

contact

For any privacy question, request, or complaint, email us at hello@atlasbeauty.au.